Evaluation Task Four- Who would be the audience for your media product?

Demographics

Age:
The target age for our film is 25-35 years because the age certificate of our film is a 15. We feel that this age is suitable because at this age people have a job and therefore a sustainable income and can afford to go to the cinema.
Location:
Since we are based in St.Neots, our target audience is very local. Due to this we are a very suitable from both London and Cambridge. Both of these towns are very large and both easily accessible. These town also have a high proportion of our target audience.
Gender:
The gender that our film would most apply to is males as the genre of our film is horror. This genre of film stereo typically apply to males rather than women. So our mainly priorities our film at men. However our film features a women as one of the main roles, because of this it may appeal more to women than men. This may still attract men to the film as they inclined to see a film with women in it.
Income+Education
Since our film is aimed at 25-35 year olds, the chances are that the people who view our film will be in full time work or continuing their studies at university, because of this they are likely to receive a medium to high income. The income bracket which would apply to our audience is E - C2. We think that the education level of our target audience would be that they are either in full time work or at university. 
Ethnicity:
As our film is an all white cast we feel that it would be more appealing to this ethnicity group, however people of different ethnicity may still wish to view this film.
Marital Status:
The marital and family status of our target audience would be primarily single adults with no children. As a result of this they will have a larger disposable income which means they will have more money to spend on themselves.

Psychographics

Personalities:
We would think that the personalities of our target audience would be people who are fun and would enjoy watching films with their friends. They would be a fan of the horror genre and wouldn't be afraid to watch horror films.
Hobbies:
The main hobbies that our target audience would have would include them being more of a thrill seeker as opposed to someone shy and quite. This is because a typical horror film would be designed to put people on edge and give them a thrill. As a result of this it would attract people who posses this kind of characteristic.
Lifestyle:
The lifestyle that our target audience would have would involve them being very social-able and spending allot of time with friends. These are the kind of people who are more likely to visit the cinema and spend more money as its what they enjoy doing, as opposed to people who prefer to stay indoors and would not like to spend money at the cinema.
Behavior:
The behavior of our target audience would be those who enjoy being scared in front of other people as they enjoy horror films. They would also enjoy other peoples company as we expect them to visit the cinema on a regular basis. However we do feel it would be more appropriate at the older audience (25-35) as they can fully appreciate the film as opposed to a younger audience (Teenagers) as they may lose attention during the film. 

Evaluate Your Decision

I think there would be enough people to view my film as most adult males are interested in the thriller genre. I understand that decisions are often based on what other people suggest. I think our target audience would more than likely be able to watch our film as its expected that they would have a full time job and earn a sustainable source of income, meaning they would be able to visit the cinema regularly if they wanted to. If viewers of our film were to give it a good review and have a good opinion on it then they will likely recommend it to their friends and family, resulting in them spending more money watching it. We think our film would be considered by the public as its similar to other films using this style of filming. These films have proved to be successful, so we hope our film would be something the public wants to see. However they may also grow tired of films that use this style of filming and as a result may choose to overlook this film. The public's decision is usually influenced by what they see, this could be done through advertising using methods such as trailers and billboards. This would help to distribute our film to a wider audience.